MOSS BROTHERS PLC

moss brothers plc

WORK COMPLETED:

  • Using the Digital Road Map to set out the online marketing strategy.
  • Implementing the SEO, PPC and first stage Social Media Marketing.
  • Advising on email & Affiliate Marketing.
  • SEO positions using exact match

Moss Bros are a publically quoted company on the London Stock Exchange.

Established in 1851, they have over 150 years of retailing men's suits, men's shirts and other branded menswear.

They are the UK'S No 1 retailer for branded suits with designer names such as DKNY, Calvin Klein, French Connection, Ted Baker, Zegna and Cerruti. This complements their own brands Ventuno 21, Blazer, Dehavilland and Savoy Taylors Guild.

Moss is also famous for their Suit Hire expertise for Special Occasions such as Ascot and Weddings and has recently promoted more of their Bespoke Tailoring and Prom Suits.

With over 150 stores in the UK, Moss has kept pace by adapting to the changing fashions of the British Male.

THE RESULTS:

Keywords Global Searches
Google.com
Local Searches
Google.co.uk
Page Rankings
On Google.co.uk
Suits 16,600,000 2,740,000 Page 1
Men's Suits 673,000 165,000 Page 1
Slim Fit Suits 27,100 9,900 Page 1
Dresswear 5,400 800 Page 1
Business Suits 110,000 9,900 Page 1
Designer Suits 165,000 40,500 Page 1
Ted Baker Suits 8,100 6,600 Page 1
Mix and Match Suits 2,400 590 Page 1
DKNY Suits 4,400 690 Page 1
Slim Fit Suits 27,100 9,900 Page 1

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Moss Bros - Case Study